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Our Difference

Our Difference: Have a Great Joomla Website

Summary: We go through how CLASS is unique from other web design or digital marketing agencies. We specialise in high benchmarking web design and there is no compromise in choosing a classy website. We compare the performance of four agencies internationally and show you our superiority

Our brief history

Before we identify the key unique traits of CLASS Digital Marketing, we thought we should give you a brief history of our business. First of all, despite being a Joomla web design agency and digital marketer, it was not always the case

So what was the original raison d'être for CLASS? Well, CLASS started out setting up the Client Relationship Management (CRM) for our biggest client, Kozin Real Estate Sdn Bhd (Kozin). At that time, we had two business names running, the second being Clarence Ling Australian Property Services (CLAPS). What was originally an administrative role, recording leads and relevant information, evolved into SMS marketing, email marketing and eventually, social media marketing. All along this period of time, we were developing our web design arm. In fact, the web design arm complements many aspects of our contract with Kozin, for example, with email, sometimes you need sufficient knowledge of HTML and CSS to troubleshoot faulty email designs. Our web design arm has evolved into a formidable force, beating many established agencies and so called professionals in the Australian market and overseas.


Why Joomla?

CLASS performs best when using the Joomla Content Management System (CMS). Why is that so? Well, we believe Joomla is coded very well, capable of handling robust websites. Secondly, Joomla is feature filled. A lot of functions that Joomla can do out-of-the-box cannot be done in WordPress without additional plugins. What does that mean for WordPress? Well, it means that WordPress is exposing itself to both security and compatibility issues, especially coupled with the fact that WordPress has so many options that do the same thing (with differing levels of professionalism), that it can take you a significant amount of time sometimes to find a compatible and frequently updated plugin. Moreover, the proliferation of many different plugins can cause security issues as the popularity of WordPress has driven some unethical people to create WordPress plugins with malware, for insidious purposes. It is not a good thing to have to add a new plugin again and again. In fact, the load of excessive plugins free or paid, can cause conflicts such as JavaScript conflict.

This scenario is not as pronounced in Joomla, where there are less options but generally higher quality extensions (though they may not be free). Less is more in terms of plugins (or extensions in Joomla) and you do not want a website bloated with plugins or extensions. In terms of security, Joomla has excellent features like two factor authentication and by virtue of being less popular than WordPress, less hackers and other unethical people target Joomla websites. Despite that, Joomla can perform nearly anything WordPress can do, there normally are similar extensions in Joomla that exist in WordPress, though you may need to look harder. It is because Joomla delivers benefits WordPress does not, without compromising on WordPress capabilities that we are most comfortable with Joomla, though if you insist, we will work with WordPress.

A lot of people choose WordPress because of simplicity and user friendliness. Ironically, we found Joomla to be more user friendly than WordPress, but Joomla does one thing better than WordPress, setting aside user experience, and that is control. Joomla has a higher level of control, being a more complex CMS and that is why we like to use it. We think Joomla is great.


Performance Comparison

We will now go on to the fun part, that is demonstrating our performance capabilities.

Now, the way we are going to assess these websites is by using Hubspot's website grader. This grader is a holistic, definitive grader analysing four performance criteria. Hubspot is a leading CRM provider and marketing software as a service (SaaS) with many clients worldwide.


About the Author

Clarence Ling

Clarence Ling is the founder and business owner of CLASS Digital Marketing. He is a self trained Joomla Front End Web Designer and a Digital Marketer, constantly procuring the latest martech (marketing tech) and incorporating current developments in marketing. Based in Perth, Western Australia, he is also a real estate agent in Malaysia, selling Australian property overseas, attached to the largest and best East Malaysian real estate agency, Kozin Real Estate Sdn Bhd. Clarence regularly commutes between Australia, Malaysia and sometimes other parts of Asia in his line of work. 

Phone (Australia): +61 413 665 375 
Phone (Malaysia): +60 12 818 1160 
Email: clarence@clarenceling.com


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